The most dangerous ideas do not arrive as commands. They arrive as offers. As seductions. As what reasonable people allegedly do now. An ism infiltrates our natural common sense — before naming itself.
The isms I have chosen are my reinventions for our age. They share one trait: the relentlessness of their claim to shape our social behaviour. That claim arrives elegantly packaged — as the art of future-oriented consumer sovereignty. You can sense their kinship with the isms of the great ideological wars of the last 70 years — but they are not from there.
These essays give my invented isms a name they did not ask for. My Dada instinct and my Trick & Care compass track them down — what they promise, what they extract, what they obscure.
Essays
No essays yet — the pin is being sharpened.