An essay series about the stories brands tell to justify their existence — what they say, what they leave out, and what blinks between the lines.
My Dada Scalpel cuts straight to the unruly heart of the brand. Very different species end up on my dissection table. The scalpel has a waiting list.
My Dada Charms are the relief after the cut — terms that brush brand language against the grain until something hidden surfaces.
Essays
No essays yet — the scalpel is being sharpened.